Behind the Scenes with Erin Voelkel

Published on
November 10, 2023
Behind the Scenes with Erin Voelkel

Describe your position:

As the Senior Director of Public Relations and Media Strategy, I serve as Platform’s main point of contact for a wide variety of clients — from advocacy groups and nonprofit organizations to corporations across a range of industries — helping them to solve problems and meet organizational goals. Among other communications strategies, a big part of my role involves generating earned media coverage for clients to highlight the great work they do, and in some cases, prevent potentially damaging news coverage. Although no two days are the same, much of my time is spent working closely with members of the media to pitch stories and help arrange interviews, preparing clients for interviews, and working across several divisions of our company to develop communications strategies for clients.

What has been your favorite experience at Platform?

It’s impossible to pick just one, but it’s been extremely rewarding to make big media splashes and place high-level coverage for several clients. Seeing our team’s hard work pay off by turning on primetime national news and seeing one of our clients on live TV will never get old.

What are the most important skills you need to be successful in your position?

In so many ways, it’s important to be a people person who enjoys building trusting relationships. I couldn’t do my job without the trust of a deep network of reporters, the trust of my clients, and the trust of my teammates, and vice versa! A career in public relations can also be chaotic from time to time, especially for those of us who specialize in crisis communications. Because of that, it’s important to be level-headed, quick-thinking, creative, organized, and patient.

What is your favorite part about working at Platform?

I believe in lifelong learning, and so I love being part of a firm that encourages me to learn and grow as not only a professional but as a person every day. I consider myself lucky to be surrounded by some of the best communications professionals in the country and to learn from their experiences and wisdom. To me, Platform Communications is the embodiment of “iron sharpens iron.”

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