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Our CEO, Brian Reisinger, was recently honored with the Farm Foundation’s first-ever Book of the Year Award for Land Rich, Cash Poor. It’s a huge moment for him, but more importantly for Platform (even though we’re happy for him!), it’s a great example of what we can accomplish for our clients. His book proves how powerful storytelling can drive attention, shape conversations, and make a real difference. It’s also a reminder of why message development – helping people find and share their true voice – is at the core of our work.
A Story That Resonates
Land Rich, Cash Poor weaves the story of four generations of Brian’s family working to keep their Wisconsin farm alive with the forces threatening family farms and rural life. It has been praised by the Associated Press and others for its emotional depth and clarity. At the award ceremony, Brian read a story about his dad working to save their farm, a moment that moved the room and showed how personal stories can inspire broader impact.
Why It Matters: Our Message Development Approach
Brian’s book is a clear example of the message development work we do at Platform. Whether it’s helping a client with a book, a keynote speech, or a public campaign, we help leaders clarify what they want to say and express it in a way that feels real
Writing a book is one of the most powerful ways to build credibility and spark new opportunities. It helps leaders take control of their story and connect with the audiences that matter most, and is a major engine for media attention, speaking opportunities, and shaping the conversation around an industry or an issue.
As Brian puts it,
“Writing this book taught me that your voice is already there – sometimes you just need help pulling it forward.”
We don’t tell people what to say. We help them find the message that’s already within them, and make sure others hear it.
Why It Matters: Our Message Development Approach
Our message development services support clients across many formats, including:
- Book Projects: Managing a collaborative approach to writing a book that has an impact.
- Executive Communications: Helping leaders of organizations secure and maximize high-profile public appearances.
- High-Level Copywriting & Branding: Perfecting the language and the look of your organization.
- Messaging Research: Polling, focus groups, and other research to make sure your message has an impact.
We guide clients through a process that turns personal experiences or professional expertise into compelling messages that matter. Our goal is to help them become trusted voices in their fields.
Brian’s award reminds us why this work matters. It is not about polished language. It is about meaning. At Platform, we help leaders speak in their own words with confidence and clarity. When that happens, the message lands, and the impact follows.
