.jpg)
Helping move a state budget forward takes more than policy, it takes clear messaging and steady strategy every step of the way. Rusty Schultz, Executive Vice President of Operations at Platform Communications, previously served as Chief of Staff to legislative leadership where he worked on many state and local campaigns in Wisconsin. He sees the Wisconsin 2025-27 budget as the product of good planning and real collaboration.
Late last week, Wisconsin lawmakers approved the state’s two-year budget with bipartisan support, which Gov. Evers signed in record time. After months of negotiation and advocacy, the final plan included policy wins and compromises, with funding for childcare, K–12 schools, and the Universities of Wisconsin among the many highlights. Lobbyists and partners worked behind the scenes to keep priorities moving forward, and Platform was proud to support that work with strategic communications throughout the process.
Platform is a Midwest-based firm with national reach, providing a range of services that come into play when stakes are high. With the fall and spring legislative session quickly approaching, now is the time to plan for what’s next and how to keep this momentum going.
Coalition Building
Winning strategies so rarely come because of a single voice – they happen when audiences are persuaded and coalitions are formed. Across various topics and concerns, organized groups with clear goals helped shape real outcomes and Platform is pleased to have played a role in building and advancing many coalitions that helped shape this state budget.
It takes real work to bring people together and keep them moving in the same direction. Platform keeps everyone in the loop, tackles problems early, and makes sure every partner stays focused on what matters most. It’s what turns great ideas into real results.
Platform helps build and sustain coalitions like these, bringing together diverse voices, keeping partners aligned, and making sure every effort stays effective and visible, from the first meeting to the final vote. Learn more here.
Media Management
Whether it’s a state budget or any major piece of legislation, few things are more closely watched than your message. Every statement, press hit, and headline shapes how priorities are understood, and how they move forward.
That’s why it matters how your message shows up. It’s not just about being heard, it’s about making sure people understand what you stand for and why it matters. We’re here to make that happen, the right way, every time.
Platform works to get that message right: clear, strategic, and designed to reach lawmakers, communities, and the press when it matters most. From shaping the narrative to managing day-to-day press needs, we help keep your story focused and effective. Learn more here.
