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As Wisconsin’s political landscape heats up ahead of the 2026 gubernatorial election, understanding voter sentiment – on the election, but also key issues on the state and federal level – has never been more critical. Platform’s bipartisan Badger Battleground Poll continues to deliver the actionable intelligence that shapes winning strategies on your issue, and it also made some big news with coverage by The New York Times, WISN TV’s UPFRONT, the Milwaukee Journal Sentinel, and dozens of other outlets.
Recent Poll Highlights: What Wisconsin Voters Are Thinking
Our latest polling reveals a deeply divided Wisconsin electorate:
This near-even split underscores Wisconsin’s status as a true battleground state, where every message and policy position matters.
- 49% approve of President Trump's job performance
- 48% disapprove
Wisconsin voters are already thinking about the next gubernatorial election, and the race is shaping up to be highly competitive:
Generic Ballot (If the election were held today):
- 43% would vote Republican
- 40% would vote Democratic
The data also reveals early frontrunners for governor in both parties, although there’s plenty of time for the many other contenders to change the race:
- Democratic Primary: Mandela Barnes with 16% support
- Republican Primary: Tom Tiffany holds 30% support
These early indicators suggest a competitive race ahead, with significant opportunities for candidates to define themselves and capture undecided voters.
As the legislative session in Madison resumes and policy debates intensify across Wisconsin, having robust, timely data is critical for effective advocacy. The bipartisan Badger Battleground Poll offers a strategic opportunity to gather exclusive, actionable insights from Wisconsin voters to help shape your government affairs and advocacy strategy.
If you don't want to miss the next opportunity to gain strategic intelligence that can shape your advocacy efforts in Wisconsin, reach out to Rusty Schultz, our EVP of Operations who leads our Public Affairs division at rs@platform-communications.com.
