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March Update.
While the madness of March took over the airwaves, the Platform team stayed focused on delivering championship-level results for our clients. From navigating the final stretches of the legislative session to expanding our digital footprint, we’ve continued our commitment to high-impact strategy and internal growth.
Check out this month's:
- Platform Pollie Win
- Marketing & March Madness
- Strategic Insights from our Team
Platform Wins Silver
We are honored to announce that Platform Communications has been awarded a Silver Pollie Award by the American Association of Political Consultants (AAPC). Our team was recognized for our work on Hemp Industry Awareness for GR Efforts, a campaign that focused on navigating a complex regulatory landscape to build meaningful influence and education around hemp policy. It is a privilege to have our work recognized on a national stage alongside the industry’s best, and we remain dedicated to delivering this same level of strategic excellence for all of our partners.
Marketing & March Madness
The NCAA tournament is officially underway, and while millions of fans are busy busting their brackets, we’re looking at brackets through a different lens: Audience Segmentation.
Just like a winning tournament run, a successful marketing campaign isn't about reaching everyone at once, it’s about winning the right matchups. "Bracketing" your audience allows you to move away from broad, one-size-fits-all messaging and toward high-impact, targeted communication.
Are you ready to advance to the next round? Consider these "bracket" strategies:
- The Selection Committee: We help you perform deep stakeholder mapping and research to identify exactly who needs to be in your "field of 64."
- Regional Seeding: Not all audiences are the same. We specialize in strategic messaging tailored to specific demographics, regions, or policy interests.
- The Final Four: As the field narrows, your messaging should become even more precise. We help you identify your "power players" and most influential advocates to ensure your story is amplified.
Don't leave your communications strategy to luck. Whether you are navigating a legislative session or launching a new digital campaign, Platform has the tools and experience to ensure your message reaches the championship.
Strategic Insights from our Team
Strategy isn't just about moving fast; it’s about moving right. Alec Zimmermann, VP of Public Affairs, breaks down the most important skill for delivering results when it matters most. Follow our social channels for more staff spotlights and strategic advice throughout the month!
