.png)
February Update.
While February may be the shortest month of the year, Platform’s impact was nothing short of noteworthy. We stayed busy with a number of key initiatives, projects, and campaigns, building our clients’ influence around the country.
Check out this month's:
- February Promotions
- Thought Leadership on Coalition Building
- Platform at PCA Expo
February Promotions
Here at Platform, we are proud of our commitment to continuous internal development and are dedicated to supporting the growth of our talented staff. We are excited to announce a series of promotions across our team:
Alec Zimmerman has been named Platform's Vice President of Public Affairs. He'll be working directly overseeing our public affairs team that focuses on communications strategies involving government and public policy. Alec has been with Platform since January 2023, and this is an advancement from his previous position of Senior Director of Advocacy & Strategic Communications. Prior to Platform, Alec was a campaign operative and leading voice in Wisconsin politics.
Emelia Rohl has been promoted to Director in our Marketing & Digital Division and is now handling even higher levels of strategy for Platform. Emelia has worked at Platform since August 2022, and this is an advancement from her previous position of Sr. Account Executive. Prior to Platform, Emelia worked in public relations for nonprofits, private corporations, and the Wisconsin State Legislature.
Sophia Laib has been promoted to an Account Executive role and is taking on additional responsibilities within Platform's marketing and digital team. Sophia started as an intern and served in an Account Coordinator role before this. Sophia started at Platform in May of 2023 and recently earned her master's degree in Strategic Brand Communication from the University of Illinois.
Thought Leadership - Coalition Building
Who is going to win the governorship? What will be the breakdown of the assembly and senate after midterms? No one knows.
What you need to know is who is in your corner, ready to support you with whatever uncertainty lies ahead. We can help you with that.
Now is the time to consider coalition building. As the recent legislative session wraps up, how are you preparing for what lies ahead?
- Who do you want in your corner advocating for changes at the Capitol?
- What does your grassroots organizing look like?
- Do you need help with coalition building?
You have a story; we have the tools and experience to amplify it.
Here at Platform, we provide coalition building services including:
- Stakeholder mapping and research
- Building winning coalitions
- Coalition member management
- Strategic messaging and communication
Coalition building is not something to be rushed, and it’s important to strategize early.
Platform at PCA Expo
In the past few months, the Platform team worked hard on preparations for the PCA EXPO, the group’s annual conference. Preparations included crafting and running ads to generate registrations and boost overall excitement, as well as creating all branding for the PCA EXPO. Platform worked to build brand recognition both for PCA in general, and for the event itself.
Members of the team spent a week in sunny Orlando, Fla., where they served more than 1,000 attendees and had a fantastic time. Abe Decker, Sophia Laib, Derek Gilkes, and Anthony Birch were on the ground, creating and capturing content on site for the PCA social media pages and ensuring smooth operations.
